Higher-end shopping centers continued to flourish in the late 1990s, as cities like Milpitas, Fremont, and Cupertino became home to more middle-class and upper-middle-class populations than before. She adds, “These malls helped solidify Silicon Valley’s reputation as an important gateway for Asian immigrants, businesses, and financial capital.” Middle-class shopping centers in this area include Pacific Rim Plazas I and II, which Lung-Amam notes “were designed as more contemporary American shopping centers that were nearly indistinguishable from others in the area, except for their Asian-language signage.” ![]() “These malls were pan-Asian, ethnically diverse spaces that reflected the character of the Asian American community in San Jose during the period,” says Lung-Amam, pointing to the prevalence of shops and services geared towards both Chinese American and Vietnamese American customers.īut, by the mid-1990s, international students and immigrant professionals from mainland China, Hong Kong, Taiwan, and India drove demand for a different sort of mall, in nearby Berryessa. By the mid-1990s, international students and immigrant professionals from mainland China, Hong Kong, Taiwan, and India drove demand for a different sort of mall.
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